1. Find your People First things first, ask yourself, “who cares?” It may seem harsh, but it’s a necessary first step. On the path to getting more coverage on your awesome person, place or thing, you first need to determine who’s interested. If you haven’t clearly defined your potential audience, nothing else matters. Create a…

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Among communicators, a quiet war bubbles under the surface. Ok, that’s dramatic, but there is much ado surrounding the presumed death or deliverance of the press release. Does the press release, one of the original and oldest media relations instruments, have a place in this noisy, ever-changing, multi-platform world? If you’re a PR or Communications…

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I know, I know. You get daily reminders from every industry expert, newsletter, and your 14-year-old niece that a critical component of business success these days is a killer social media presence. There’s an enormous opportunity to give your expertise legs by developing relevant content and sharing it strategically. It’s not that you aren’t aware…

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Public Relations usually gets its whispered mentions in conversations about marketing, communications, advertising, crisis management and the like. While most folks would agree that much of that list is a necessary and even essential part of business function, sometimes PR seems more like a play-cousin. Nice to have, but not essential. But what about in…

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Yes, that Paw Patrol, the hit kids’ show that chronicles a quiet seaside locale’s humorous stories of disaster. The town is headed by a neurotic (and useless) mayor, pet chicken Chikaleta forever at her side. She depends on a pre-teen and his band of humanly talented puppies to save the town citizens’ every calamity. Kids…

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When’s the last time you read something that spoke to you? Everybody Writes by Ann Hadley, is the latest to do that for me. The book has become a hybrid bible-self-help wonder. I clutch the hardcover, revisiting dog-eared pages, using it for reference and guidance. I suspect I’ll read it, either in its entirety or…

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